hey, guys! today i am joining lots of other bloggers in spreading the message about a new and upcoming company, eden.
eden is a new environmentally friendly company that makes fresh, cold-pressed juices from fruits and veggies that just didn’t quite make the cut (AKA they are misshapen and thus cannot be sold.) they use these imperfect fruits and veggies because, despite their appearance, they provide the exact same health benefits as their perfectly shaped counterparts.
i wanted to help spread the word about eden because i think that’s a pretty cool concept. i mean, why waste all those fresh fruits and veggies? it’s great that eden is doing something about all that waste.
eden’s core belief is that diversity and imperfections are not flaws to be corrected but traits to be celebrated. both with juice and everything else in life. they use their line of juices to fight aspects of our culture that threaten diversity, conservation, and overall health.
these aspects are:
superficial mindset. photoshop gives us flawless skin, perfect tans, and the ideal physique, but it also erases everything that makes us unique. people think these digitally altered images are the norm and are determined to attain these unrealistic standards no matter what the cost. it’s sad.
food waste. this one is probably my favorite reason i want eden to succeed. in the U.S., we throw away close to 40% of the food we grow. FORTY PERCENT. what?! in many cases, it’s not because the food has gone bad, but because the produce doesn’t meet our cosmetic standards. we waste food because it doesn’t look good and ignore the most important part—the health benefits. (i know i am personally guilty of wasting way too much food.)
access to clean, healthy food. while we throw away our food, over 15 million american kids go hungry every day and don’t have access to nutritious food.(1) the worst part is that nutritious food is available; it’s just ending up in landfills instead of in the hands of those who need it. bummer.
overfed and undernourished. more than 2 in 3 adults are considered overweight or obese,(2) and more than one-third of children and adolescents are overweight or obese.(3) and fewer than 35% of americans are eating the recommended daily servings of fruits and vegetable.(4) so… those in the U.S. who aren’t going hungry are overfed and undernourished.
while these problems can’t be solved overnight, eden hopes to get one step closer with their line of fresh, cold-pressed juices. they’ll help limit the amount of food wasted in the U.S. by using produce that consumers and retailers usually throw away for cosmetic reasons. they’ll also make nutrient-rich food more accessible to those who struggle to get nutritious foods and those who want a simple way to improve their diets. that’s pretty sweet!!
if you are interested in joining eden’s kickstarter campaign, you can do so by going to drinkeden.com.
as a part of kicking off their kickstart, eden is offering three $150 visa gift cards! enter using the giveaway widget below.
you can also find out more about eden at the following links:
thanks to eden for recruiting me to help spread the word, and thanks to you guys for considering supporting their endeavor!
xo. janetha g.